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As Contribuições Dos Conceitos E Modelos De Redes Organizacionais No Setor Varejista: Um Estudo Exploratório Em Pequenos Supermercados No Estado Da Paraíba
| Content Provider | Semantic Scholar |
|---|---|
| Author | Oliveira, Verônica Macário De Cândido, Gesinaldo De Ataíde |
| Copyright Year | 2013 |
| Abstract | As consequence of the process of capitalist restructuring, the rational-bureaucratic model of administration doesn't assist more the complexity of the existent relationships between organization and context. This way, the nets appear as one of the new organizational formats to assist to the expectations of a market with different demands, sharing resources, information and knowledge. In that scenery, appear the broker, intermediate agent in the construction of new business nets appears. This work intends to identify the advantages that the participant companies of a retail net of supermarkets can obtain associating to a net with a mark pattern that acts as a broker, presenting an exploratory study on the contributions of the concepts and models of organizational nets in the RedeSmart , in the state of Paraiba, that possesses this format of performance. The results demonstrate the advantages in that new way of performance, presented in three dimensions that were analyzed: 1) services offered by the broker to the associated retailers; 2) competitive capacity of the associated companies and; 3) aspects of the administration in the net. The conclusions of the work indicate the importance of the adoption of that new format for the retailers, presenting the advantages and the possibilities of earnings for the members that compose the net. |
| Starting Page | 702 |
| Ending Page | 728 |
| Page Count | 27 |
| File Format | PDF HTM / HTML |
| Volume Number | 15 |
| Alternate Webpage(s) | https://seer.ufrgs.br/index.php/read/article/download/39031/25106 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |