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Mi̇syon Ve Vi̇zyon İfadeleri̇ni̇n Değerlendi̇ri̇lmesi̇: Türk Yi̇yecek-i̇çecek İşletmeleri̇nde Bi̇r Araştirma
| Content Provider | Semantic Scholar |
|---|---|
| Author | Ayhün, Sena Erden Köse, Bilge Çavuşgil |
| Copyright Year | 2018 |
| Abstract | Well-designed vision and mission statements are essential for formulating, implementing, and evaluating strategy. Unfortunately, developing a powerful business vision and effective mission are the most commonly overlooked tasks in strategic management. The purpose of this study is to analyse the vision and mission statements of the food and beverage companies in terms of the ideal vision and mission components. The authors, using Pearce and David (1987)’s nine components of a comprehensive mission statement, subject to a content analysis of the mission statements and Kantabutra (2008)’s seven components of vision characteristics, subject to a content analysis of the vision statements of 10 food and beverage companies. The results of the research reveal that there are shortcomings in the mission statements of firms. On the other hand, it has been seen that the vast majority of firms can organize their vision statements in the desired way. |
| Starting Page | 524 |
| Ending Page | 549 |
| Page Count | 26 |
| File Format | PDF HTM / HTML |
| DOI | 10.15295/bmij.v6i2.258 |
| Volume Number | 6 |
| Alternate Webpage(s) | https://www.bmij.org/index.php/1/article/download/239.1/231 |
| Alternate Webpage(s) | https://doi.org/10.15295/bmij.v6i2.258 |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |
