NDLI: The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?

Content Provider	Scilit
Author	Brodie, Roderick J. Glynn, Mark S. Little, Victoria
Copyright Year	2006
Related Links	http://mtq.sagepub.com/content/6/3/363.full.pdf
Ending Page	379
Page Count	17
Starting Page	363
ISSN	14705931
e-ISSN	1741301X
DOI	10.1177/1470593106066797
Journal	Marketing Theory
Issue Number	3
Volume Number	6
Language	English
Publisher	SAGE Publications
Publisher Date	2006-09-01
Access Restriction	Open
Subject Keyword	Journal: Marketing Theory Business and Management Service Dominant Logic Service Brand Missing Fundamental Premise
Content Type	Text
Resource Type	Article
Subject	Marketing

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The service brand and the service-dominant logic: missing fundamental premise or the need for stronger theory?