NDLI: The logical structure of the service-dominant logic of marketing

Content Provider	Scilit
Author	Williams, John
Copyright Year	2012
Related Links	http://mtq.sagepub.com/content/12/4/471.full.pdf
Ending Page	483
Page Count	13
Starting Page	471
ISSN	14705931
e-ISSN	1741301X
DOI	10.1177/1470593112457745
Journal	Marketing Theory
Issue Number	4
Volume Number	12
Language	English
Publisher	SAGE Publications
Publisher Date	2012-12-01
Access Restriction	Open
Subject Keyword	Journal: Marketing Theory Business and Management Logical Structure
Content Type	Text
Resource Type	Article
Subject	Marketing

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The logical structure of the service-dominant logic of marketing