NDLI: Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers

Content Provider	Scilit
Author	Ganesh, Jaishankar Arnold, Mark J. Reynolds, Kristy E.
Copyright Year	2000
Related Links	https://stars.library.ucf.edu/cgi/viewcontent.cgi?article=8858&context=facultybib2000
Ending Page	87
Page Count	23
Starting Page	65
ISSN	00222429
e-ISSN	15477185
DOI	10.1509/jmkg.64.3.65.18028
Journal	Journal of marketing
Issue Number	3
Volume Number	64
Language	English
Publisher	SAGE Publications
Publisher Date	2000-07-01
Access Restriction	Open
Subject Keyword	Journal: Journal of marketing Applied Ethics Service Providers Customer Base Customer Groups
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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Understanding the Customer Base of Service Providers: An Examination of the Differences between Switchers and Stayers