NDLI: Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge

Content Provider	Scilit
Author	Homburg, Christian Wieseke, Jan Bornemann, Torsten
Copyright Year	2009
Related Links	http://journals.sagepub.com/doi/pdf/10.1509/jmkg.73.4.064
Ending Page	81
Page Count	18
Starting Page	64
ISSN	00222429
e-ISSN	15477185
DOI	10.1509/jmkg.73.4.064
Journal	Journal of marketing
Issue Number	4
Volume Number	73
Language	English
Publisher	SAGE Publications
Publisher Date	2009-07-01
Access Restriction	Open
Subject Keyword	Journal: Journal of marketing Business and Management Applied Ethics Marketing Concept Customer Need Employee Customer
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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Implementing the Marketing Concept at the Employee-Customer Interface: The Role of Customer Need Knowledge