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School of Business Administration Satisfaction , Loyalty and Word-of-Mouth Within a Firm ’ s Customer Base : Differences Between Stayers , Switchers and Referral Switchers
| Content Provider | Semantic Scholar |
|---|---|
| Author | Wangenheim, Florian Von Bayón, Tomás |
| Copyright Year | 2001 |
| Abstract | Research on satisfaction, loyalty and word-of-mouth (WOM) behavior has made considerable progress over the last years, but important aspects remain neglected. In this paper, we argue that the consumption history (switching vs. loyalty) and the |
| File Format | PDF HTM / HTML |
| Alternate Webpage(s) | http://www.i-u.de/departments/ba/workingpaper/wp06_2001.pdf |
| Language | English |
| Access Restriction | Open |
| Content Type | Text |
| Resource Type | Article |