NDLI: Understanding multichannel shopper journey configuration: An application of goal theory

Content Provider	Scilit
Author	Harris, Patricia Riley, Francesca Dall’Olmo Hand, Chris
Copyright Year	2018
Description	Journal: Journal of Retailing and Consumer Services
Related Links	https://eprints.kingston.ac.uk/41198/1/Harris-P-41198-AAM.pdf
Ending Page	117
Page Count	10
Starting Page	108
ISSN	09696989
DOI	10.1016/j.jretconser.2018.06.005
Journal	Journal of Retailing and Consumer Services
Volume Number	44
Language	English
Publisher	Elsevier BV
Publisher Date	2018-09-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Retailing and Consumer Services Business and Management Shopper Journey Multichannel Shopping Goal Theory Motivation Theory Shopping Motivation
Content Type	Text
Resource Type	Article
Subject	Marketing

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Understanding multichannel shopper journey configuration: An application of goal theory