NDLI: New Technologies Impact in Nowadays Shopping Centers Marketing

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New Technologies Impact in Nowadays Shopping Centers Marketing

Content Provider	CiteSeerX
Author	Moldoveanu, Irene Mihaela Ioniţă
Abstract	Abstract. Shopping centers are an important aspect of the extremely dynamic life of the 21st century consumer. Nowadays, worldwide, shopping centers represent significant investments, remarking themselves with bold architectures and structures and an individual brand image. Retail markets are currently under transformation by a confluence of new retailing technologies, dramatic shifts in the demographic profile and preferences of more affluent and educated shoppers. Still in process of recovering from the devastating recession, retailers and landlords are facing a new set of challenges as Internet technology is transforming both consumer behavior and retailing business models. E-commerce2 is upending traditional retailing strategies by greatly expanding shopping convenience, selection and affordability. Computers and mobile devices will mix the virtual and real shopping experiences and will affect how shopping centers are planned and managed, better accommodating the needs of individual shoppers to an “E”-model.
File Format	PDF
Access Restriction	Open
Subject Keyword	New Technology Impact Nowadays Shopping Center Marketing Shopping Center New Set Retailing Business Model Upending Traditional Retailing Strategy 21st Century Consumer Individual Brand Image Internet Technology Retail Market Dramatic Shift New Retailing Technology Individual Shopper Dynamic Life Mobile Device Educated Shopper Real Shopping Experience Consumer Behavior Important Aspect Demographic Profile Bold Architecture Significant Investment
Content Type	Text
Resource Type	Article

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