NDLI: We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships

Content Provider	Scilit
Author	Scholz, Joachim Duffy, Katherine
Copyright Year	2018
Description	Journal: Journal of Retailing and Consumer Services
Related Links	http://eprints.gla.ac.uk/162621/7/162621.pdf
Ending Page	23
Page Count	13
Starting Page	11
ISSN	09696989
DOI	10.1016/j.jretconser.2018.05.004
Journal	Journal of Retailing and Consumer Services
Volume Number	44
Language	English
Publisher	Elsevier BV
Publisher Date	2018-09-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Retailing and Consumer Services Business and Management
Content Type	Text
Resource Type	Article
Subject	Marketing

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We ARe at home: How augmented reality reshapes mobile marketing and consumer-brand relationships