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Market orientation and SNS adoption for marketing purposes in hospitality microenterprises
| Content Provider | Scilit |
|---|---|
| Author | Herrero, A. MartÃn, H. San Collado, J. |
| Copyright Year | 2017 |
| Description | Journal: Journal of Hospitality and Tourism Management |
| Related Links | https://repositorio.unican.es/xmlui/bitstream/10902/15052/1/MarketOrientationSN.pdf https://www.sciencedirect.com/science/article/pii/S144767701730027X/pdfft?md5=e8b3d778b111970a66ee30240f86889e&pid=1-s2.0-S144767701730027X-main.pdf |
| Ending Page | 40 |
| Page Count | 11 |
| Starting Page | 30 |
| ISSN | 14476770 |
| e-ISSN | 18395260 |
| DOI | 10.1016/j.jhtm.2017.11.005 |
| Journal | Journal of Hospitality and Tourism Management |
| Volume Number | 34 |
| Language | English |
| Publisher | Elsevier BV |
| Publisher Date | 2018-03-01 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Hospitality and Tourism Management Business and Management Tourism, Leisure, Sport and Hospitality Social Network Sites Market Orientation |
| Content Type | Text |
| Resource Type | Article |
| Subject | Tourism, Leisure and Hospitality Management |