NDLI: CHAID algorithm as an appropriate analytical method for tourism market segmentation

Content Provider	Scilit
Author	Díaz-Pérez, Flora Ma Bethencourt-Cejas, Ma
Copyright Year	2016
Description	Journal: Journal of Destination Marketing & Management
Related Links	https://core.ac.uk/download/pdf/82296716.pdf
Ending Page	282
Page Count	8
Starting Page	275
ISSN	2212571X
DOI	10.1016/j.jdmm.2016.01.006
Journal	Journal of Destination Marketing & Management
Issue Number	3
Volume Number	5
Language	English
Publisher	Elsevier BV
Publisher Date	2016-09-01
Access Restriction	Open
Subject Keyword	Journal: Journal of Destination Marketing & Management Tourism, Leisure, Sport and Hospitality Multivariate Analysis Tourism Market Segmentation Information Obtained
Content Type	Text
Resource Type	Article
Subject	Business and International Management Tourism, Leisure and Hospitality Management Strategy and Management Marketing

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CHAID algorithm as an appropriate analytical method for tourism market segmentation