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Chinese Holiday Makers' Expenditure: Implications for Marketing and Management
| Content Provider | Scilit |
|---|---|
| Author | Wang, Ying Davidson, Michael C. G. |
| Copyright Year | 2010 |
| Description | Tourist destinations are more interested in attracting high-yield tourists, and visitor expenditure has often been used as a measure of market yield. This study examined Chinese holiday travelers' expenditure in Australia with the purpose of identifying the characteristics of the high-spending segments in this market. A questionnaire was designed to collect data from departing Chinese tourists. The study concluded that Chinese holiday travelers' total and disaggregated expenditures were associated with different sets of sociodemographic trip characteristics and psychological factors. In particular, their total expenditure in Australia was determined by their income, age, place of residence, travel party size, length of stay, and visitation to other destination. The study extended the existing literature on tourist expenditure. It also provided practical marketing and management implications for Australia. |
| Related Links | https://core.ac.uk/download/pdf/143860004.pdf https://research-repository.griffith.edu.au/bitstream/10072/32237/1/63255_1.pdf |
| Ending Page | 396 |
| Page Count | 24 |
| Starting Page | 373 |
| ISSN | 19368623 |
| e-ISSN | 19368631 |
| DOI | 10.1080/19368621003667101 |
| Journal | Journal of Hospitality Marketing & Management |
| Issue Number | 4 |
| Volume Number | 19 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2010-04-13 |
| Access Restriction | Open |
| Subject Keyword | Journal: Journal of Hospitality Marketing & Management Tourism, Leisure, Sport and Hospitality Chinese Holiday Market To Australia Tourist Expenditure |
| Content Type | Text |
| Resource Type | Article |
| Subject | Tourism, Leisure and Hospitality Management Management Information Systems Marketing |
