NDLI: “Once upon a brand”: Storytelling practices by Spanish brands

Content Provider	Scilit
Author	Ballester, Elena Delgado Fernández-Sabiote, E.
Copyright Year	2016
Description	Journal: Spanish Journal of Marketing - Esic
Related Links	https://core.ac.uk/download/pdf/81925991.pdf
Ending Page	131
Page Count	17
Starting Page	115
ISSN	24449695
DOI	10.1016/j.sjme.2016.06.001
Journal	Spanish Journal of Marketing - Esic
Issue Number	2
Volume Number	20
Language	English
Publisher	Elsevier BV
Publisher Date	2016-09-01
Access Restriction	Open
Subject Keyword	Journal: Spanish Journal of Marketing - Esic Business and Management Practices By Spanish Spanish Companies
Content Type	Text
Resource Type	Article
Subject	Marketing

Central Library (ISO-9001:2015 Certified)
Indian Institute of Technology Kharagpur
Kharagpur, West Bengal, India | PIN - 721302

See location in the Map
03222 282435
Mail: support@ndl.gov.in

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

“Once upon a brand”: Storytelling practices by Spanish brands