NDLI: Eight social media challenges for marketing managers

Content Provider	Scilit
Author	Hofacker, C. F. Belanche, D.
Copyright Year	2016
Description	Journal: Spanish Journal of Marketing - Esic
Related Links	https://core.ac.uk/download/pdf/82593274.pdf https://www.sciencedirect.com/science/article/pii/S2444969516300257/pdfft?md5=b13eee570cc3d859c8cdcfbd234fa0d8&pid=1-s2.0-S2444969516300257-main.pdf
Ending Page	80
Page Count	8
Starting Page	73
ISSN	24449695
DOI	10.1016/j.sjme.2016.07.003
Journal	Spanish Journal of Marketing - Esic
Issue Number	2
Volume Number	20
Language	English
Publisher	Elsevier BV
Publisher Date	2016-09-14
Access Restriction	Open
Subject Keyword	Journal: Spanish Journal of Marketing - Esic Business and Management Social Media Marketing Practice Customer Behavior
Content Type	Text
Resource Type	Article
Subject	Marketing

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Eight social media challenges for marketing managers