NDLI: Brand Dilution: When Do New Brands Hurt Existing Brands?

Content Provider	Scilit
Author	Pullig, Chris Simmons, Carolyn J. Netemeyer, Richard G.
Copyright Year	2006
Related Links	http://journals.sagepub.com/doi/pdf/10.1509/jmkg.70.2.052
Ending Page	66
Page Count	15
Starting Page	52
ISSN	00222429
e-ISSN	15477185
DOI	10.1509/jmkg.70.2.052
Journal	Journal of marketing
Issue Number	2
Volume Number	70
Language	English
Publisher	SAGE Publications
Publisher Date	2006-04-01
Access Restriction	Open
Subject Keyword	Journal: Journal of marketing Applied Ethics Junior Brand
Content Type	Text
Resource Type	Article
Subject	Business and International Management Economics and Econometrics Marketing

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Brand Dilution: When Do New Brands Hurt Existing Brands?