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Restaurant Revenue Management: Advanced Demand Management Concepts
| Content Provider | Scilit |
|---|---|
| Author | Rohlfs, Kristin V. |
| Copyright Year | 2020 |
| Description | The field of restaurant revenue management (RRM) combines elements of demand management with concepts of supply management to provide both a theoretical base and an operational plan to maximize the revenue a restaurant can make. The demand side of RRM includes issues related to pricing, how and when customers arrive at the restaurant, and ways to influence customer behavior and the customer experience. Book Name: Hospitality Revenue Management |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2019-0-10036-X&isbn=9781003019923&doi=10.1201/9781003019923-10&format=pdf |
| Ending Page | 294 |
| Page Count | 34 |
| Starting Page | 261 |
| DOI | 10.1201/9781003019923-10 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-09-30 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Hospitality Revenue Management Tourism, Leisure, Sport and Hospitality Demand Management Revenue Management |
| Content Type | Text |
| Resource Type | Chapter |