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Evolving Hotel Segmentation
| Content Provider | Scilit |
|---|---|
| Author | Madhok, Roy Doherty, Theresa |
| Copyright Year | 2020 |
| Description | Establishing segmentation strategy allows revenue managers to define and optimize the composition of travelers coming to the hotel. Revenue managers must understand their hotel's mix of business as well as the competition's mix of business. They must also understand the role and profitability of all distribution channels in the hotel's revenue strategy. This module also investigates the current and future trends in hotel segmentation. Book Name: Hospitality Revenue Management |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2019-0-10036-X&isbn=9781003019923&doi=10.1201/9781003019923-3&format=pdf |
| Ending Page | 83 |
| Page Count | 23 |
| Starting Page | 61 |
| DOI | 10.1201/9781003019923-3 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2020-09-30 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Hospitality Revenue Management Tourism, Leisure, Sport and Hospitality Segmentation Establishing Hotel Segmentation |
| Content Type | Text |
| Resource Type | Chapter |