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CCTV Africa in an expanding mediasphere
| Content Provider | Scilit |
|---|---|
| Author | Wagner, Keith B. |
| Copyright Year | 2017 |
| Description | Book Name: Screening China's Soft Power |
| Abstract | This chapter looks to triangulate cultural globalization, soft power, and South–South connectivity in relation to China’s new telecommunication experiment in Africa in 2012: CCTV Africa. In a world that is more pluralistic than ever before, and with the rise of the BRICS consortium and Asia’s continued recentering of globalization, CCTV Africa as a news network has provoked a variety of reactions – positive and negative – by reporters and academics alike wishing to politicize its transmissible content; however, what this chapter looks to both theorize and conceptualize is the televisual relationship orchestrated by China as being not only a soft power goal but also part of a larger “global metissage” (Nederveen Pieterse 2009) – accomplished via the exchange and circulation of content and ideas on five programs hosted by CCTV Africa. If CCTV Africa is analogous to China’s soft power ambitions in Africa, what is less obvious and less theorized is the South–South connectivity generated by this media experiment, where the transborder flow of content on this television station can lead to new intercultural acceptance and cooperation by China and pan-Africa in the future.This chapter looks to triangulate cultural globalization, soft power, and South–South connectivity in relation to China's new telecommunication experiment in Africa in 2012: China Central Television (CCTV) Africa. The notion of a globalized Africa is projected, in part, by CCTV Africa, although in Chinese soft power terms. CCTV Africa is trying hard to convince African audiences of its genuine and noble efforts to assist regions of the continent by means other than economic. Talk Africa is one example of soft power made visual by way of its weekly topical news program. Talk Africa hosts invited African, Chinese, and occasionally European experts from a variety of fields, who weigh in on pressing political, cultural, and social issues facing Africa. The televisual comradeship espoused by Talk Africa is not only propaganda but also a rather different approach to news content, outshining the BBC's or CNN's Anglo-American coverage of African news. |
| Related Links | https://content.taylorfrancis.com/books/download?dac=C2015-0-76465-6&isbn=9781315617930&format=googlePreviewPdf |
| Ending Page | 164 |
| Page Count | 17 |
| Starting Page | 148 |
| DOI | 10.4324/9781315617930-9 |
| Language | English |
| Publisher | Informa UK Limited |
| Publisher Date | 2017-10-02 |
| Access Restriction | Open |
| Subject Keyword | Book Name: Screening China's Soft Power Cultural Studies Soft Power Talk South Televisual Cctv Africa Triangulate Cultural |
| Content Type | Text |
| Resource Type | Chapter |
