NDLI: Automaticity revisited: when print doesn't activate semantics

Content Provider	PubMed Central
Author	Labuschagne, Elsa M. Besner, Derek
Copyright Year	2015
Abstract	It is widely accepted that the presentation of a printed word “automatically” triggers processing that ends with full semantic activation. This processing, among other characteristics, is held to occur without intention, and cannot be stopped. The results of the present experiment show that this account is problematic in the context of a variant of the Stroop paradigm. Subjects named the print color of words that were either neutral or semantically related to color. When the letters were all colored, all spatially cued, and the spaces between letters were filled with characters from the top of the keyboard (i.e., 4, #, 5, %, 6, and *), color naming yielded a semantically based Stroop effect and a semantically based negative priming effect. In contrast, the same items yielded neither a semantic Stroop effect nor a negative priming effect when a single target letter was uniquely colored and spatially cued. These findings (a) undermine the widespread view that lexical-semantic activation in word reading is automatic in the sense that it occurs without intention and cannot be derailed, and (b) strengthens the case that both implicit and explicit forms of visual word recognition require spatial attention as a necessary preliminary to lexical-semantic processing.
Related Links	http://dx.doi.org/10.3389/fpsyg.2015.00117
Starting Page	117
File Format	PDF
ISSN	16641078
e-ISSN	16641078
Journal	Frontiers in Psychology
Volume Number	6
Language	English
Publisher	Frontiers Media S.A.
Publisher Date	2015-02-01
Access Restriction	Open
Rights Holder	Frontiers Media S.A.
Subject Keyword	Research in Higher Education
Content Type	Text
Resource Type	Article
Subject	Psychology

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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