NDLI: Applying the analytic hierarchy process to the evaluation of customer-oriented success factors in mobile commerce

Content Provider	IEEE Xplore Digital Library
Author	Jongwan Kim Chong-Sun Hwang
Copyright Year	2005
Description	Author affiliation: Dept. of Comput. Sci. & Eng., Korea Univ., Seoul, South Korea (Jongwan Kim; Chong-Sun Hwang)
Abstract	Analytic hierarchy process (AHP) is a multi-criteria decision method that utilizes structured pair-wise comparisons among systems of similar alternative strategies to produce a scale of preference. This study aimed elucidate the factors that affect success in mobile commerce, and then evaluate and rate these factors by analyzing components of commercial activity in the mobile Internet environment using the AHP. In general, the decision-making model followed by a customer engaged in purchasing activity consists of some major phases, characterized by several components and involving one or more alternative actions. The customer use information from outside sources to develop a set of criteria and evaluate alternatives. Identification of these criteria and alternatives is an important consideration in preparing to launch a mobile commerce business, from the view point of a company. We surveyed the relative importance of factors and alternatives by directing a questionnaire to CEOs, business managers and students who are using auction, mobile banking, ticketing, Internet searching in mobile Internet. The results show that the main factors that influence customers are related to trust and security. A structured analysis of such customer-oriented factors provides good insights, and help business managers to time the launch of mobile commerce businesses.
Starting Page	69
Ending Page	74
File Size	1055185
Page Count	6
File Format	PDF
ISBN	0780389719
DOI	10.1109/ICSSSM.2005.1499437
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2005-06-13
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computer science Decision making Information security Companies Banking Internet Electronic commerce Information technology Mobile computing Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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