NDLI: The key factors influence customer purchase decision on retail Web site

Content Provider	IEEE Xplore Digital Library
Author	Jing Ma Qu Li
Copyright Year	2005
Description	Author affiliation: Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut., China (Jing Ma; Qu Li)
Abstract	Although electronic commerce (e-commerce) has received considerable research attentions these years, little research has examined the effect of e-commerce's Web presentation on retail customer shopping experiences. Based on some customer-oriented factors identified by previous researchers and recent development in technology, a model of the on-line shoppers' purchase decision factors is derived. We conducted a survey to demonstrate the model. The survey was administered to 117 undergraduate and graduate students. Several most important and influential Web sites in China were selected to explore these students' reactions to Web retailer's presentation of "mp3" products and services and to identify Web-site characteristics that contribute to customer satisfaction arising from the Web-based shopping experience. By quantitative analysis of structural equation models (SEM), the research suggested that the ease of navigation, the ease of finding critical information, and the quality of the detailed (such as close-up view photo) provided on their Web sites are key factors influencing customer purchase decision.
Starting Page	223
Ending Page	226
File Size	612762
Page Count	4
File Format	PDF
ISBN	0780389719
DOI	10.1109/ICSSSM.2005.1499465
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2005-06-13
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Technology management Space technology Customer satisfaction Extraterrestrial measurements Educational institutions Customer service Electronic commerce Environmental economics Research and development management Information analysis
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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