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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Yilei Pei Wanxin Xue Yong Su Dandan Li |
| Copyright Year | 2015 |
| Description | Author affiliation: 95997 Unit, PLA, Beijing, China (Yong Su) || Dept. of Inf. Manage. & E-commerce, Beijing Union Univ., Beijing, China (Yilei Pei; Wanxin Xue; Dandan Li) |
| Abstract | With the rapid development of E-commerce, more and more E-commerce enterprises attach great importance to customer experience, and B2C E-commerce enterprises make no exception. Based on previous research literatures, the research discusses influence factors of customer experience for B2C E-commerce enterprises, establishes index system of customer experience for B2C E-commerce enterprises, apply analytic hierarchy process to determine the weight of each level index, establishes the fuzzy comprehensive evaluation model, finally conducts the case study which shows that it is more reasonable and scientific to evaluate customer experience for B2C E-commerce enterprises with analytic hierarchy process and fuzzy comprehensive evaluation. |
| Sponsorship | IEEE |
| Starting Page | 1 |
| Ending Page | 5 |
| File Size | 265822 |
| Page Count | 5 |
| File Format | |
| e-ISBN | 9781479918911 |
| DOI | 10.1109/LISS.2015.7369651 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2015-07-27 |
| Publisher Place | Spain |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Mouth Influence factors Analytic hierarchy process Fuzzy comprehensive evaluation B2C e-commerce enterprises Internet Information management Customer experience Indexes Electronic commerce |
| Content Type | Text |
| Resource Type | Article |
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