NDLI: Strategies for managing complex visitor flow issues at Shanghai World Expo 2010

Content Provider	IEEE Xplore Digital Library
Author	Ming Xu Lifan Yang Meiyun Cao
Copyright Year	2009
Description	Author affiliation: Institute of Management, Glorious Sun School of Business and Management, Donghua University, Shanghai, China, 200051 (Ming Xu) \|\| Donghua University, Shanghai, China, 200051 (Meiyun Cao) \|\| Department of Marketing, Florida Atlantic University, 777 Glades Road, Boca Raton, 33431 in the USA (Lifan Yang)
Abstract	Shanghai World Expo 2010 starts on May $1^{st}$ 2010, lasting for 184 days, with estimates of visitors being 70 million. Average daily expectancy of visitors is approximately 400,000, and on the peak days it is expected to reach up to 800,000. The purpose of this paper is to explore the inherent principles of the varying visitor flow at big events such as Expo, and to propose the strategies which can help in dealing with these complex issues. The authors of this paper analyzed the most recent Expo events that took place in Lisbon, Hanover, Aichi and Saragossa in order to compare forecasted with actual visitor numbers, and to note what the daily visitor flow distribution was like, as well as the impact and influence of the ticket pricing strategy on the visitor attendance and flow. Finally, some innovative management strategies as a solution for the visitor flow issues are suggested for the coming Expo Shanghai 2010.
Starting Page	592
Ending Page	597
File Size	2891586
Page Count	6
File Format	PDF
ISBN	9781424435401
DOI	10.1109/SOLI.2009.5204003
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-07-22
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Decision support systems Expo Shanghai Visitor flow Factor analysis Event management Marketing management Sun World Expo Fluid flow measurement Management information systems Pricing Innovation management Traffic control Marketing and sales Risk management
Content Type	Text
Resource Type	Article

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