NDLI: Time makes a difference: Insights from Zara's success

Content Provider	IEEE Xplore Digital Library
Author	Man Li
Copyright Year	2009
Description	Author affiliation: School of Information Science, Guangdong, University of Business Studies, Chisha Road 21, Haizhu District, 510520, China (Man Li)
Abstract	This paper examines Zara's success from the perspective of time-based competition. While most of people attribute Zara's time-based success to its extremely short lead time and regard Zara as a benchmark for speed, this paper argues that a fast speed is indispensable but not sufficient to time-based success. Based on a qualitative analyze of Zara's operations, tactics and strategies, the paper indicates that: first, speed control and timing are equally essential to time-based success; second, five capabilities are necessary to speed control and timing performance; third, focused factory and throughput management are fundamental tactics critical to achieve these five capabilities; and last, leagile strategy is necessary to achieve time-based competitive advantages
Starting Page	365
Ending Page	370
File Size	1014159
Page Count	6
File Format	PDF
ISBN	9781424435401
DOI	10.1109/SOLI.2009.5203960
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-07-22
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Costs Supply chain management Velocity control Production facilities Marketing and sales Timing Information technology Logistics Business Merchandise
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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