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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Honglei Guo |
| Copyright Year | 2009 |
| Description | Author affiliation: School of Design, Jiangnan University, Wuxi, Jiangsu Province 214000, China (Honglei Guo) |
| Abstract | This article discusses the inherent relation between image plans and business management from the point that the structure of corporate and brand identity is an important step to establish the whole image . The aim is to expound and prove that the factor of image construction derives from the composition of corporate organization and product exploitation strategy through analyzing the peculiarities and functions of several kinds of image structures. A reasonable image structure should not only indicate how the corporate is organized but also aim at how to bring about communicational advantage. |
| Starting Page | 1976 |
| Ending Page | 1978 |
| File Size | 194492 |
| Page Count | 3 |
| File Format | |
| ISBN | 9781424452668 |
| DOI | 10.1109/CAIDCD.2009.5374889 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2009-11-26 |
| Publisher Place | China |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Companies Cultural differences multiple combinational image Petroleum Identity management systems Research and development entirely unified image Image analysis construction of management brand image Planning Large-scale systems Manufacturing structure of image Quality management |
| Content Type | Text |
| Resource Type | Article |
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