NDLI: Commercial design must take the social responsibility

Content Provider	IEEE Xplore Digital Library
Author	Li Chen
Copyright Year	2008
Description	Author affiliation: Sch. of Art & Design, Wuhan Univ. of Technol., Wuhan, China (Li Chen)
Abstract	With the development of modern society and modern design, the application of commercial design has been very prevalent and active. Nowadays, in the environment of cruel commodity economy and intense market competition, not a few wrong opinions hold that the commercial design only take the responsibility for the design clients and the users of the design products, while not for the society. However, after deep understanding the connotation of the commercial design and the social responsibility, and correct recognizing the dual attributes of the design products users as human being, it is clear that the commercial design must take the social responsibility. Only in this way, can commercial design serve the modern society and market better; can commercial design get the healthy development of itself, and become more splendid.
Starting Page	1041
Ending Page	1044
File Size	735189
Page Count	4
File Format	PDF
ISBN	9781424432905
DOI	10.1109/CAIDCD.2008.4730741
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-11-22
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Art Commercial Design Humans Dual Attributes Product design History Inner Quality Designing users’ Blood Waste materials Social Responsibility Modems Chemical elements Inner Requirement Advertising Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in