NDLI: The characteristics of modern design in the scope of consumer culture

Content Provider	IEEE Xplore Digital Library
Author	Shanliang Yao
Copyright Year	2008
Description	Author affiliation: Dalian Jiaotong Univ., Dalian, China (Shanliang Yao)
Abstract	With the development of economic and in-depth process of globalization and modernization, China is meeting the social change from the center of traditional ¿manufacturing products¿ to the center of ¿consumption¿ and consumer services. As one main social activity of modern society, consumption is playing an important and significant role in Chinese socio-economic and cultural life increasingly. In the spread of consumerism, design is mainly reflecting the aesthetic forms of consumer culture. It plays a very important role of training the public as consumers, creating the demand for consumption and the consumer environment. But once humans pay more homage to material, we will loss ourselves in the process of enjoying material. This paper analyses the unique features of design in the scope of consumer culture as follows. Design is a means to make goods symbolic, and it should service for commodities¿ image as a kind of applied commodity aesthetics. Through the analysis of characteristics we can lead the development of modern design direction and guide the design to play a positive function in consumer culture.
Starting Page	936
Ending Page	939
File Size	759180
Page Count	4
File Format	PDF
ISBN	9781424432905
DOI	10.1109/CAIDCD.2008.4730715
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2008-11-22
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Visualization Art Globalization Humans Characteristic Cultural differences Environmental economics Inductors Modern Design Manufacturing processes Sociology Consumer Culture Modems
Content Type	Text
Resource Type	Article

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