NDLI: A fuzzy assessment model applied on service quality of e-commerce

Content Provider	IEEE Xplore Digital Library
Author	Yu-Min Lee Tien-Tsai Huang
Copyright Year	2010
Description	Author affiliation: Department of Industrial Management, Lunghwa University of Science and Technology, Taiwan (Tien-Tsai Huang) \|\| Office of Extension Education, Lunghwa University of Science and Technology, Taiwan (Yu-Min Lee)
Abstract	The information technology develops fast nowadays, shopping is a good example, in addition to going to real store or vendor machine; it is also possible to have the transaction done through internet. Through the virtual transaction mechanism made in internet, the consumers are able to not only purchasing products but also preview the product information. However, the consumers take the risk during the transaction because of the lacking of real store or vendor site. In order to increase the confidence from the consumers for shopping, the e-store has to provide good service and transaction safety mechanism. Hence, service quality becomes the key success factor of e-store and more and more owners of e-store try to enhance the service quality. The aims of this paper are to construct a fuzzy assessment model of the service quality of the e-store, then to verify the feasibility of the model by using the numerical example.
Starting Page	249
Ending Page	253
File Size	196325
Page Count	5
File Format	PDF
ISBN	9781424467082
e-ISBN	9781424467099
DOI	10.1109/UMEDIA.2010.5544455
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-07-05
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Military communication service quality Military computing Educational technology Electronic mail fuzzy assessment model Technology management e-store Marketing and sales Internet Business Merchandise Quality management
Content Type	Text
Resource Type	Article

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