NDLI: Assessing Media Relevance via Eye Tracking

Content Provider	IEEE Xplore Digital Library
Author	Cheng-Ta Yang Wen-Sheng Chang Fan-Ning Cheng Wei-Guang Teng
Copyright Year	2011
Abstract	To ease the problem of data overloading, it is crucial to understand the user behavior when s/he interacts with online contents, or more specifically, a web page containing several entries for further exploration. We devise to estimate the relevance of an entry to the user goal by observing eye movements as implicit feedback. Specifically, this study proposes a framework that assumes eye movement measures can be used to infer a user¡¦s cognition. A rating task was conducted in which subjects were required to judge whether an image was relevant to a word. Results showed that the total fixation duration and the fixation count can be used to discriminate between the relevant and irrelevant conditions, in contrast, the first fixation duration cannot. In addition, the subjective rating and relevancy manipulation interacted on the total fixation duration. Converging evidence verifies the assumption we have proposed.
Starting Page	722
Ending Page	727
File Size	396982
Page Count	6
File Format	PDF
ISBN	9781612847580
DOI	10.1109/ASONAM.2011.122
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-07-25
Publisher Place	Taiwan
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Visualization Tracking relevance feedback eye movement Search engines Cognition Time factors social media Distribution functions
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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