NDLI: Research on Fitness Exercises' Promotion with Multi-Agent Simulation

Content Provider	IEEE Xplore Digital Library
Author	Dong Yujun
Copyright Year	2009
Abstract	On the impact of china’s economic development, people are more interesting in Fitness Exercises Fitness exercises have already become a growing movement for a person’s the demand during leisure time. Fitness exercises are just like products for people, because they also can satisfy people’s demand. People do fitness exercises just like consuming the product. So it is useful to use product diffusion theory to study fitness exercises. Computer simulation models are more and more imported into social science, and by now, multi-agent simulation is very common in social science research. It is a simulation way on micro level to study the whole. In this paper, it is discussed the clubs’ fitness exercises’ promotion, and it is analyzed their diffusion based on a multi-agent simulation model. By repeat experiments, it is discussed three major factors, that is advertising, word of mouth and duration, in fitness diffusion process, and it is also advised the clubs’ strategies.
Starting Page	865
Ending Page	869
File Size	518682
Page Count	5
File Format	PDF
ISBN	9781424435814
DOI	10.1109/ETCS.2009.456
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-03-07
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	multi-agent simulation Computational modeling Computer simulation Biological system modeling word of mouth Educational technology NetLogo Bridges fitness exercises Analytical models Mouth Broadcasting Computer science education Advertising
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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