NDLI: Lifetime Value Management of Network Game Customers

Content Provider	IEEE Xplore Digital Library
Author	Tang Ke Xie Liren
Copyright Year	2010
Abstract	Network video games have become one of the main ways of entertainment for people in many developed countries. With the rapid popularization and application of internet, the development of network game market in China has entered a period of rapid growth and also brought along the development of related industries, which have a positive effect on promotion of development of China’s network economic and entertainment and enrichment of people's entertainment life. In 2009, China's actual sales amount of online games market reached 25.62 billion yuan, which was increased by 39.4% compared with last year, bringing along the production value of telecommunication, IT, traditional publishing and other related industries for nearly 55 billion yuan. This is the fifth consecutive year that China online games show strong growth tendency, and in all business states of China’s internet, network game is the only business state that not affected by any negative effects of economic crisis. The main subject of this paper is using customer management to improve customer value of network video games and improving the profit of online game operation enterprises through correct customer acquisition, customer retention and Add-on selling to continue to drive the development of related industries.
Starting Page	192
Ending Page	195
File Size	318468
Page Count	4
File Format	PDF
ISBN	9781424488292
DOI	10.1109/ICIII.2010.52
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2010-11-26
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Economics add-on selling Games Companies Marketing and sales Asset management Internet customer retention network game customer acquisition management of customer value
Content Type	Text
Resource Type	Article

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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