NDLI: Adaptive Strategies for Dynamic Pricing Agents

Content Provider	IEEE Xplore Digital Library
Author	Ramezani, S. Bosman, P.A.N. La Poutre, H.
Copyright Year	2011
Abstract	Dynamic Pricing (DyP) is a form of Revenue Management in which the price of a (usually) perishable good is changed over time to increase revenue. It is an effective method that has become even more relevant and useful with the emergence of Internet firms and the possibility of readily and frequently updating prices. In this paper a new approach to DyP is presented. We design an adaptive dynamic pricing strategy and optimize its parameters with an Evolutionary Algorithm (EA) offline, while the strategy can deal with stochastic market dynamics quickly online. We design the adaptive heuristic dynamic pricing strategy in a duopoly where each firm has a finite inventory of a single type of good. We consider two cases, one in which the average of a customer population's stochastic valuation for each of the goods is constant throughout the selling horizon and one in which the average customer valuation for each good is changed according to a random Brownian motion. We also design an agent-based software framework for simulating various dynamic pricing strategies in agent-based marketplaces with multiple firms in a bounded time horizon. We use an EA to optimize the parameters of the pricing strategy in each of the settings and compare our strategy with other strategies from the literature. We also perform sensitivity analysis and show that the optimized strategy works well even when used in settings with varied demand functions.
Starting Page	323
Ending Page	328
File Size	347036
Page Count	6
File Format	PDF
ISBN	9781457713736
DOI	10.1109/WI-IAT.2011.193
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-08-22
Publisher Place	France
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Adaptation models multi-agent systems Heuristic algorithms pricing strategies evolutionary algorithms Gaussian distribution Cost accounting Optimization Pricing Marketing and sales revenue management dynamic pricing pricing agents
Content Type	Text
Resource Type	Article

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