NDLI: Using cooperation among peers and interest mixing to protect privacy in targeted mobile advertisement

Content Provider	IEEE Xplore Digital Library
Author	Fawaz, A. Hojaij, A. Kobeissi, H. Artail, H.
Copyright Year	2011
Description	Author affiliation: Department of Electrical and Computer Engineering, American University of Beirut, Bliss Street, Beirut, Lebanon (Fawaz, A.; Hojaij, A.; Kobeissi, H.; Artail, H.)
Abstract	Organizations are starting to realize the significant value of advertising on mobile devices, and a number of systems have been developed to exploit this opportunity. We propose a system for delivering location and preference-aware advertisements to vehicles and to mobile devices using a novel architecture for preserving privacy. Our model assumes the main adversary is the server distributing the ads trying to identify users and track them. It also considers other peers in the network as potential threats who may disclose information to third parties. When a node wants an ad, it forms a group of nearby nodes seeking ads and willing to cooperate to achieve privacy. Peers combine their interests using a mixing mechanism using an ad-hoc network and send them through a primary peer to the ad server. In this way, preferences are masqueraded to request custom ads which are then distributed by the primary peer. Another mechanism is proposed to implement the billing process without disclosing user identities.
Starting Page	474
Ending Page	479
File Size	563099
Page Count	6
File Format	PDF
ISBN	9781612846682
e-ISBN	9781612846712
DOI	10.1109/ITST.2011.6060104
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2011-08-23
Publisher Place	Russia
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Privacy Protocols interest mixing Public key mobile advertising Mobile communication targeted advertising Servers Advertising cooperation
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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