NDLI: Enhancing NPD operational performance through B2B and B2C customer involvement for varying degrees of product technology

Content Provider	IEEE Xplore Digital Library
Author	Wimalachandra, D.C. Frank, B. Enkawa, T.
Copyright Year	2013
Description	Author affiliation: Dept. of Ind. Eng. & Manage., Tokyo Inst. of Technol., Tokyo, Japan (Wimalachandra, D.C.; Frank, B.; Enkawa, T.)
Abstract	The present article addresses how different types of B2B customer involvement motives and B2C customer involvement motives affect different dimensions of new product development (NPD) operational performance in the B2B context. This study also explores the moderating effects of high vs. low product technology on the relationships between different types of customer involvement motives and different dimensions of NPD operational performance. Based on data collected from the textile and apparel industry in 10 countries, the current study illustrates that B2C customer involvement has a greater impact than B2B customer involvement on time-to-market. Nevertheless, B2B customer involvement plays an important role as it contributes more to quality than does B2C customer involvement. In addition, the study explains the different strategies that should be adopted in B2B and B2C customer involvement when high vs. low product technology is present.
Starting Page	714
Ending Page	718
File Size	1426654
Page Count	5
File Format	PDF
ISBN	9781479909865
DOI	10.1109/IEEM.2013.6962504
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-12-10
Publisher Place	Thailand
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Economics Industries Context B2B customer involvement Technological innovation NPD operational performance high vs. low product technology Supply chains Product development B2C customer involvement
Content Type	Text
Resource Type	Article

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1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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