NDLI: A study of tourism promotion factors affecting tourists' demand in Thailand

Content Provider	IEEE Xplore Digital Library
Author	Sakulngam, N. Sinthupinyo, S. Thawesaengskulthai, N. Durongwatana, S.
Copyright Year	2013
Description	Author affiliation: Dept. of Technopreneurship & Innovation Manage., Chulalongkorn Univ., Bangkok, Thailand (Sakulngam, N.) \|\| Dept. of Comput. Eng., Chulalongkorn Univ., Bangkok, Thailand (Sinthupinyo, S.) \|\| Dept. of Statistic, Chulalongkorn Univ., Bangkok, Thailand (Durongwatana, S.) \|\| Dept. of Ind. Eng., Chulalongkorn Univ., Bangkok, Thailand (Thawesaengskulthai, N.)
Abstract	There are variety of tourism products and services, However tourism information is lack of consistency, not updated, and may not suitable to each traveler. As a result, the provided information. Moreover, each travel plan creates many complications such as travel route, travel planning, time and resting place. All of these factors cause the complication of traveling, even for the traveler who has experiences. Hence, this study to aims at identifying factors that can increase traveler demand to motivate tourism in Thailand. The study methodology consists of three phases; i.e. reviewing literature to find motivation factors, surveying using questionnaire as a research instrument to collect data from 554 travelers, and in-depth interviewing from ten entrepreneurs from all types of travel in Thailand. The study shows that the factors consisting of activity types, reward types, and the traveler types are the motivation affecting travel in Thailand. The activity type is home stay. The reward type is traveling package promotion including the hotel discount and reward goods. These findings can support business to respond traveler's demand effectively.
Starting Page	636
Ending Page	640
File Size	1522685
Page Count	5
File Format	PDF
ISBN	9781479909865
DOI	10.1109/IEEM.2013.6962489
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-12-10
Publisher Place	Thailand
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Industries Economics Technological innovation Educational institutions Activity Traveler Planning Entrepreneur Reward Organizing Business
Content Type	Text
Resource Type	Article

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