NDLI: Explaining Price Dispersion in e-marketplace

Content Provider	IEEE Xplore Digital Library
Author	Taedong Han Jungwoo Lee
Copyright Year	2007
Description	Author affiliation: Univ. of Nevada Las Vegas, Las Vegas (Taedong Han)
Abstract	It is predicted that the increased availability of information on ubiquitous Internet, search cost for information for product and service would be low enough to increase price competition, and reduce the price dispersion among products and services. However, studies are reporting conflicting results on this matter. Even the Internet has infiltrated our day to day commerce, it seems that price dispersion still exists even for popular commodities sold on Internet such as books. Through an experiment, this study explores (1) whether such a price dispersion exists, and (2) why this price dispersion still exists from the perspective of customer segmentation in relations to their search behavior. The results indicate that the scope and intensity of information search in on Internet is not as extensive as predicted. Despite the cost of search on Internet is much lower compared to physical visitation of shops, it may not be as low as we expected. Results also indicate that the traditional consumer segmentation may not be applicable to the consumers in e-marketplaces. Interestingly, brand loyalists have shown higher level of search activities than other groups.
Starting Page	1257
Ending Page	1262
File Size	249413
Page Count	6
File Format	PDF
ISBN	0769530389
DOI	10.1109/ICCIT.2007.342
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2007-11-21
Publisher Place	South Korea
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Availability Costs Web and internet services Displays Educational institutions Books Information technology Dispersion Testing Business
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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