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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Chen Mo Xue Chengqi Wang Haiyan Chen Yunfei Li Jing |
| Copyright Year | 2014 |
| Description | Author affiliation: Sch. of Mech. Eng., Southeast Univ., Nanjing, China (Chen Mo; Xue Chengqi; Wang Haiyan; Chen Yunfei; Li Jing) |
| Abstract | This research presents a new approach to explore the relationship between perception of product's color and their image. Event-related potentials (ERP) are used to reveal the brain responds to variation of image words within the same color category. Sofa was used as an example in this study. Firstly, all of the sample sofa pictures were made in the warm color tone according to the HSB color space; Next, through a questionnaire survey, we deduced that the three adjective words to match the color in three degree are: (i) passionate, (ii)mild, (iii) refreshing. The evaluation result showed that the reaction time were shorter for Related (passionate) and Conflict words (mild) than for the Vague word (refreshing). P200 and N400 components were identified in the -100 to 600 ms interval by the repeated analysis. The P200 component was larger for the related condition than for the unrelated condition, in addition, a right anterior P200 effect was observed. Meanwhile, the N400 component can be elicited by both Vague word and Conflict word, which suggested that these two kinds of word were not match the image of the target color. These findings reveal that the ERP can identify the relationship between semantic and perception of color sensitively, therefore, can help designers in achieving a desirable image of product's color effectively. |
| Starting Page | 2837 |
| Ending Page | 2842 |
| File Size | 298861 |
| Page Count | 6 |
| File Format | |
| ISBN | 9781479938407 |
| DOI | 10.1109/SMC.2014.6974359 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2014-10-05 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Image color analysis Semantics Color Electrodes Cognition Brain Brightness N400 color image ERP semantic match P200 |
| Content Type | Text |
| Resource Type | Article |
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