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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Zhang Zhuo |
| Copyright Year | 2005 |
| Description | Author affiliation: Coll. of Econ. & Manage., Nanjing Univ. of Aeronaut. & Astronaut. (Zhang Zhuo) |
| Abstract | Risk evaluation in product development is a key for assuring success of product commercialization. Typical evaluation methodologies are based on financial data, estimation and evaluation of risks by engineering economic parameters through sensitivity analysis, probability theory and risk decisions. But these methods do not successfully reveal non-financial risks that are inherent in product development and business processes. This paper analyzes the inherent risks in product development from perspectives of market, technology and consistency with business strategies and resources. It then provides a grey evaluation model of estimating the internal risks in product development, in which an evaluation methodology for classifying grey clusters, calculating weights, creating an evaluation matrix and using comprehensive coefficient are presented. This model provides a strong analysis tool for product development decisions |
| Starting Page | 1568 |
| Ending Page | 1573 |
| File Size | 227589 |
| Page Count | 6 |
| File Format | |
| ISBN | 0780392981 |
| DOI | 10.1109/ICSMC.2005.1571371 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2005-10-12 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Product development Risk analysis Business Research and development Commercialization Economic forecasting Portfolios Educational institutions Data engineering Sensitivity analysis model internal risk grey evaluation |
| Content Type | Text |
| Resource Type | Article |
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