NDLI: Maximizing the Internet to improve business and communications in the marine industry

Content Provider	IEEE Xplore Digital Library
Author	Newcombe, M. Merrill, M.L.
Copyright Year	2000
Description	Author affiliation: MLN Marketing, Forestdale, MA, USA (Newcombe, M.)
Abstract	The undersea industry has grown tremendously over the past twenty years, and has produced some of the most technologically advanced equipment available to date. This diverse industry continually embraces new technology, and applies it to their next generation of undersea products. However, this industry as a whole appears to be underutilizing the newest and most powerful marketing tool currently available-the Internet. The authors discuss the current state of web utilization within the industry, how different sectors of the ocean technology industry utilize their web pages, and provide suggestions on how companies can optimize this tool by incorporating value added marketing concepts that have proved effective for other industries.
Starting Page	31
Ending Page	37
File Size	733520
Page Count	7
File Format	PDF
ISBN	0780365518
DOI	10.1109/OCEANS.2000.881231
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2000-09-11
Publisher Place	USA
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Internet Business communication Communication industry Shipbuilding industry Web pages Marine technology Companies Marketing and sales Globalization Mass production
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Maximizing the Internet to improve business and communications in the marine industry