NDLI: A novel trust evaluation model for peer-to-peer e-commerce

Content Provider	IEEE Xplore Digital Library
Author	Jing An Chang Li Donghong Wang
Copyright Year	2009
Description	Author affiliation: Information and Communications Engineering School, Beijing University of Posts and Telecommunications, China (Chang Li) \|\| Department of Information Engineering, Shijiazhuang Vocational Technology Institute, Hebei, China (Jing An; Donghong Wang)
Abstract	Due to the flexibility and freedom of the P2P e-commerce environment, peers often make transactions with other unknown peers, the trust evaluation becomes critical. Traditionally the trust evaluation model is based on feedback mechanism, which only depends on transactions number neglecting the amount of transaction, etc. This may lead to the transaction risk in the new transaction. In this paper, a novel trust evaluation model is presented, which reflects recommender's trust value and transaction amounts when computing the trust value of peer. In addition, the model introduces the factor of transaction period while updating peer's trust value, which embodies that the feedback occurred in different period have different influence to peer's trust value. Therefore results of trust evaluation become more accurate, the novel trust evaluation model is effective against malicious behavior.
Starting Page	271
Ending Page	274
File Size	2663927
Page Count	4
File Format	PDF
ISBN	9781424450749
DOI	10.1109/YCICT.2009.5382370
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2009-09-20
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Uncertainty Peer to peer computing Commerce Electronic commerce Environmental economics Modeling System modeling Trade Feedback Computer applications Broadcasting Business economics Performance analysis Business
Content Type	Text
Resource Type	Article

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