NDLI: P2P-based Trust Model for E-Commerce

Content Provider	IEEE Xplore Digital Library
Author	Cheng Su Hong Zhang Fang-ming Bi
Copyright Year	2006
Description	Author affiliation: Sch. of Comput. Sci. & Technol., China Univ. of Min. & Technol., Xuzhou (Cheng Su; Hong Zhang; Fang-ming Bi)
Abstract	In an open distributed environment, traditional centralized trust mechanism for e-commerce becomes difficult to adapt to it. The existing P2P trust models are propitious to this environment, but they can not directly be used in e-commerce as taking no consideration for characteristics of e-commerce. This paper combines P2P trust model and e-transaction characteristics, presents a new P2P-based trust model for e-commerce. By computing interactive experiences, recommendations of other peers, risk factors and the transaction context, the model evaluates every peer's globe trustworthiness in order to guide transaction participants. Results of simulation experiments show that, compared with some current trust models, the new model is effective against malicious behavior
Starting Page	118
Ending Page	122
File Size	217730
Page Count	5
File Format	PDF
ISBN	0769526454
DOI	10.1109/ICEBE.2006.78
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2006-10-24
Publisher Place	China
Access Restriction	Subscribed
Rights Holder	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Subject Keyword	Computer science Uncertainty Peer to peer computing Computational modeling Feedback Companies Bismuth Internet Electronic commerce Context modeling
Content Type	Text
Resource Type	Article

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4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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