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| Content Provider | IEEE Xplore Digital Library |
|---|---|
| Author | Yan Wang Lei Li Ee-Peng Lim |
| Copyright Year | 2008 |
| Description | Author affiliation: Dept. of Comput., Macquarie Univ., Sydney, NSW (Yan Wang; Lei Li) || Div. of Inf. Syst., Nanyang Technol. Univ., Singapore (Ee-Peng Lim) |
| Abstract | Trust is a critical issue in e-commerce and e-service environments. Some applications (such as eBay) have introduced various trust management mechanisms to provide valuable information to buyers prior to placing orders and making payments. While trust has been actively studied in the research community, some malicious sellers and fraudulent transactions still widely exist. A typical attack is to entice buyers into making payments for buying items at very cheap and attractive prices and not to deliver the items or deliver the fake item after payment. This paper proposes a new trust management system that provides information to indicate to some extent the trust level of a seller at an offered price. In this paper, we describe our proposed approach for price trust evaluation and an approach for market price calculation. We also evaluated our approaches empirically. |
| Starting Page | 165 |
| Ending Page | 172 |
| File Size | 331207 |
| Page Count | 8 |
| File Format | |
| ISBN | 9780769533407 |
| ISSN | 15301354 |
| DOI | 10.1109/CECandEEE.2008.140 |
| Language | English |
| Publisher | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Publisher Date | 2008-07-21 |
| Publisher Place | USA |
| Access Restriction | Subscribed |
| Rights Holder | Institute of Electrical and Electronics Engineers, Inc. (IEEE) |
| Subject Keyword | Application software Environmental management Peer to peer computing Management information systems Feedback Quality management Publishing Computer architecture Iterative algorithms Iterative methods E-Commerce Price trust Trust Evaluation Market Price |
| Content Type | Text |
| Resource Type | Article |
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