Content Provider	IEEE Xplore Digital Library
Author	Ractham, P. Chen, C. Nakayama, M.
Copyright Year	2013
Description	Author affiliation: Sch. of Comput., DePaul Univ., Chicago, IL, USA (Nakayama, M.) \|\| Walker Coll. of Bus., Appalachian State Univ., Boone, NC, USA (Chen, C.) \|\| Thammasat Bus. Sch., Thammasat Univ., Bangkok, Thailand (Ractham, P.)
Abstract	Demand for medical tourism services originates from lack of health care options locally, increasingly healthcare cost, and improvements in healthcare quality in other countries. Many potential users are anxious about the quality of doctor and facility, as well as other issues (e.g. language barriers, confusion about procedure, and legality). As a result, many potential medical tourists rely on the use of online discussion forums in the decision-making process by seeking useful information and interacting with members who experienced or have the same needs for care abroad. A survey is conducted to collect data from 223 discussion threads in top 3 online discussion forums ranked by 80 participants. Data analysis results show that trust in the use of online discussion forums can help foster trust in hospital and doctor, it has no direct influence on their intention to adopt medical tourism services. Improving trust in doctoral and hospital cannot necessarily help increase the intention of users to adopt these services. Future research may want to seek other important factors such as social influence to help increase the intention of users in adopting medical tourism services.
Sponsorship	INSTICC
Starting Page	1
Ending Page	8
File Size	203863
Page Count	8
File Format	PDF
ISBN	9789897581281
Language	English
Publisher	Institute of Electrical and Electronics Engineers, Inc. (IEEE)
Publisher Date	2013-07-29
Publisher Place	Iceland
Access Restriction	Subscribed
Rights Holder	SCITEPRESS
Subject Keyword	Discussion forums Medical Tourism Services Hospitals Surgery Face-to-Face (F2F) Communication Trust Biomedical imaging Message systems Business
Content Type	Text
Resource Type	Article

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