NDLI: The tube over time: characterizing popularity growth of youtube videos

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The tube over time: characterizing popularity growth of youtube videos

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The tube over time: characterizing popularity growth of youtube videos

Content Provider	ACM Digital Library
Author	Figueiredo, Flavio Benevenuto, Fabrício Almeida, Jussara M.
Abstract	Understanding content popularity growth is of great importance to Internet service providers, content creators and online marketers. In this work, we characterize the growth patterns of video popularity on the currently most popular video sharing application, namely YouTube. Using newly provided data by the application, we analyze how the popularity of individual videos evolves since the video's upload time. Moreover, addressing a key aspect that has been mostly overlooked by previous work, we characterize the types of the referrers that most often attracted users to each video, aiming at shedding some light into the mechanisms (e.g., searching or external linking) that often drive users towards a video, and thus contribute to popularity growth. Our analyses are performed separately for three video datasets, namely, videos that appear in the YouTube top lists, videos removed from the system due to copyright violation, and videos selected according to random queries submitted to YouTube's search engine. Our results show that popularity growth patterns depend on the video dataset. In particular, copyright protected videos tend to get most of their views much earlier in their lifetimes, often exhibiting a popularity growth characterized by a viral epidemic-like propagation process. In contrast, videos in the top lists tend to experience sudden significant bursts of popularity. We also show that not only search but also other YouTube internal mechanisms play important roles to attract users to videos in all three datasets.
Starting Page	745
Ending Page	754
Page Count	10
File Format	PDF
ISBN	9781450304931
DOI	10.1145/1935826.1935925
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2011-02-09
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Popularity growth Keywords youtube Referrer Video popularity
Content Type	Text
Resource Type	Article

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