NDLI: Differences between informational and transactional tasks in information seeking on the web

Content Provider	ACM Digital Library
Author	Takaku, Masao Terai, Hitoshi Miwa, Makiko Kando, Noriko Saito, Hitomi Egusa, Yuka
Abstract	We examine the influence of task types on information-seeking behaviors on the Web by using screen capture logs and eye-movement data. Eleven participants performed two different types of web search, an informational task and a transactional task, and their think aloud protocols and behaviors were recorded. Analyses of the screen capture logs showed that the task type affected the participants' informationseeking behaviors. In the transactional task, participants visited more web pages than for the informational task, but their reading time for each page was shorter than in the informational task. A preliminary analysis of eye-movement data for nine participants revealed characteristics of the scanpaths followed in search result pages as well as the distribution of lookzones for each task.
Starting Page	152
Ending Page	159
Page Count	8
File Format	PDF
ISBN	9781605583105
DOI	10.1145/1414694.1414728
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2008-10-14
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Task type Eye-movements analysis User studies Web search Information-seeking behavior
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
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9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

Differences between informational and transactional tasks in information seeking on the web