NDLI: Evaluation of E-Technology acceptance: an empirical analysis

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Evaluation of E-Technology acceptance: an empirical analysis

Content Provider	ACM Digital Library
Author	Safeena, Rahmath Kammani, Abdullah
Abstract	Different types of technology are emerging in the new era of computing especially the E-Technology and its adoption is considered to be an important issue among the consumers. E-technology has developed into an unavoidable technology among the internet consumers. E-Technology considered in this study includes Technology used for E-Commerce, E-Services and E-Business application. This study investigates the influence of Perceived Benefit (PB), Perceived Impediment (PI), and Social Influence (SI) on E-Technology adoption. Questionnaire survey is used for getting the data and empirical analysis is done. The Statistical Package for Social Sciences (SPSS) version 12 was used for computation. As expected, the results have supported the hypothesis that perceived benefit and social influence have positive effect on the use of E-Technology and perceived impediments have negative effect on the use of E-Technology. The results of the regression analysis conducted on the factors indicate that PB, PI and SI on E-Technology were found to be the most influential factors explaining the use of E-Technology services. The result shows that perceived impediment is negatively related to the adoption of E-Technology use which supports the hypothesis and is in line with the previous studies. The finding refers to the fact that consumers use E-Technology for the benefits and also due to its easiness in use which provides in comparison to other service delivery channels. Social Influence has positive effect on the use of E-Technology as the individuals think that using the advanced technology will improve his image and status in the society. Customers are not ready to take any risk on using the new system and hence impediments show negative significance. Any organization which adopts E-Technology for their day-to-day activities can show their conveniences in their promotional and advertising activities. Organizations also need to engage in security enhancement activities such as encryption, firewall, and user protection and authenticity. Trust is one of the more influential factors, implying that controlling the risk of online data is more important than providing benefits. This finding is particularly important for managers as they decide how to allocate resources to retain and expand their current customer base. However, building a risk-free online environment is much more difficult than providing benefits to customers. Therefore, companies need to search for risk-reducing strategies that might assist in inspiring high confidence in potential customers. The proposed model makes an important contribution to the emerging literature on e-commerce, especially with regard to E-Technology adoption. This study was conducted in a particular region and generalization of the result will have some shortcomings as with any other research. Hence, the replication of this study on a wider scale with more customers across geographical and cultural boundaries is essential for the further generalization of the findings. By using a longitudinal study in the future, we could investigate our research model in different time periods and make comparisons, thus providing more insight into the phenomenon of online banking adoption.
Starting Page	85
Ending Page	86
Page Count	2
File Format	PDF
ISBN	9781450311106
DOI	10.1145/2214091.2214114
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2012-05-31
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Technology adoption Perceived benefit (pb) Perceived impediment (pi) Technology And social influence (si)
Content Type	Text
Resource Type	Article

Sl.	Authority	Responsibilities	Communication Details
1	Ministry of Education (GoI), Department of Higher Education	Sanctioning Authority	https://www.education.gov.in/ict-initiatives
2	Indian Institute of Technology Kharagpur	Host Institute of the Project: The host institute of the project is responsible for providing infrastructure support and hosting the project	https://www.iitkgp.ac.in
3	National Digital Library of India Office, Indian Institute of Technology Kharagpur	The administrative and infrastructural headquarters of the project	Dr. B. Sutradhar bsutra@ndl.gov.in
4	Project PI / Joint PI	Principal Investigator and Joint Principal Investigators of the project	Dr. B. Sutradhar bsutra@ndl.gov.in Prof. Saswat Chakrabarti will be added soon
5	Website/Portal (Helpdesk)	Queries regarding NDLI and its services	support@ndl.gov.in
6	Contents and Copyright Issues	Queries related to content curation and copyright issues	content@ndl.gov.in
7	National Digital Library of India Club (NDLI Club)	Queries related to NDLI Club formation, support, user awareness program, seminar/symposium, collaboration, social media, promotion, and outreach	clubsupport@ndl.gov.in
8	Digital Preservation Centre (DPC)	Assistance with digitizing and archiving copyright-free printed books	dpc@ndl.gov.in
9	IDR Setup or Support	Queries related to establishment and support of Institutional Digital Repository (IDR) and IDR workshops	idr@ndl.gov.in

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