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Informational social influence on individual acceptance and use of an it innovation 1.
| Content Provider | CiteSeerX |
|---|---|
| Author | Alberta, Banff Meister, Darren |
| Abstract | Social influence in technology adoption has been widely studied, yet with mixed results. Relative to technology perceptions such as perceived usefulness and perceived ease of use, social influences have been treated with less theoretical clarity. For example, while Deutsch and Gerard’s canonical taxonomy of social influence (1955) contends that social influence includes both normative and informational elements. A review of technology acceptance research indicates that the impact of social influence on individual attitude and behaviour of using IT innovation has been examined primarily based on normative social influence. This study proposes to restore the scope of social influence back to its gamut and presents a potential research agenda enabled by this line of reasoning. A Broad Canvas of Social Influence “Everyone makes his own decisions, not just on the basis of his own individual experiences, but to a large extent on the basis of the observed or talked about experiences |
| File Format | |
| Access Restriction | Open |
| Subject Keyword | Social Influence Mixed Result Normative Social Influence Canonical Taxonomy Large Extent Technology Acceptance Research Perceived Usefulness Technology Perception Broad Canvas Social Influence Everyone Technology Adoption Theoretical Clarity Individual Attitude Informational Element Individual Experience Potential Research Agenda |
| Content Type | Text |
