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| Content Provider | ACM Digital Library |
|---|---|
| Author | Watzman, Suzanne |
| Abstract | "To expand our ability to see means to expand our ability to understand a visual message and, even more crucial, to make a visual message." Donis DondisThough Donis Dondis (A Primer of Visual Literacy) wrote this statement in 1973, it has never been more true than today. Our world is one of non-stop messages and images. As we rapidly create and use tools that allow us to deliver more messages and images faster, we have not taken enough time to understand the implications. We make countless decisions every day based on our perception and interpretation of these things, yet we are unaware of what, why and how we respond to visual imagery. This kind of understanding, however, can give us the potential to deliver efficient, effective messages consistent with the intended meaning.The problem is that no one has given us a greater ability to use and understand all this new information. In our rush to use enticing new tools, we have forgotten our goal: that this is all about quality communication.We need to step back and evaluate this visual chaos; learn to see, not just look; learn and understand what the basic principles are to create quality communication as well as the implications of our choices. Our education has made us verbally literate; we must now become visually literate. |
| Starting Page | 145 |
| Ending Page | 146 |
| Page Count | 2 |
| File Format | |
| ISBN | 1581131585 |
| DOI | 10.1145/632716.632804 |
| Language | English |
| Publisher | Association for Computing Machinery (ACM) |
| Publisher Date | 1999-05-15 |
| Publisher Place | New York |
| Access Restriction | Subscribed |
| Subject Keyword | Readability Illustration Information design Color Visual interface Icons Legibility Metaphor Typography Visual interaction design Graphic design Graphics Design process Visual communication Design guidelines Visual cues Visual diagramming Consistent visual language Visual hierarchy Visual literacy |
| Content Type | Text |
| Resource Type | Article |
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