NDLI: Three findings regarding privacy online

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Three findings regarding privacy online

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Three findings regarding privacy online

Content Provider	ACM Digital Library
Author	Tucker, Catherine
Abstract	The Internet now enables firms to collect detailed and potentially intrusive data about their customers both easily and cheaply. I discuss three empirical results related to customer privacy-protection that is enacted in response to this change. 1) Privacy protection that focuses on obtaining consent appears to lead to less effective advertising. This is based on results from extensive empirical analysis into how effectiveness of online advertising changed in response to the implementation of the E-Privacy Directive in Europe. 2) Privacy protection which gives direct control over customers' privacy appears to enhance economic outcomes. This is based on a detailed case study of customer responsiveness to different forms of advertising in the wake of a change in Facebook privacy policies. 3) Restricting the length of time that potentially private data is stored appears to have little economic impact. This is based on empirical analysis of aggregate search behavior following a change in the length of time search engines were told they could store search engine query data in Europe.
Starting Page	243
Ending Page	244
Page Count	2
File Format	PDF
ISBN	9781450318693
DOI	10.1145/2433396.2433427
Language	English
Publisher	Association for Computing Machinery (ACM)
Publisher Date	2013-02-04
Publisher Place	New York
Access Restriction	Subscribed
Subject Keyword	Economics Privacy online Search
Content Type	Text
Resource Type	Article

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